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Avoid the 12 Deadly Sins of Direct Marketing.Break through all of the advertising clutter and noiseStop using the same tired, old marketing methods everyone else usesDiscover the best direct mail method for attracting new customersDirect Mail Marketing will show you how to:Create promotional messages so effective they resonate with your marketIdentify your most likely buyers so you can ignore everyone elseUse cutting edge technologies to develop your optimal sales messageDirect Mail Marketing offers a method to:Earn maximum response rates and revenue resultsReach profit and revenues often 8-12X higher than emailMaximize sales results across mail, email, social media, & blogging platformsDirect Mail Marketing should be required reading by every business manager, executive and student of marketing. It will change the way you do direct marketing from this day forward. Scroll up and order your copy today.

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

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A theoretically informed and empirical exploration of the diversity, depth, and significance of racial and ethnic relations in the U.S., this book is organized by racial-ethnic groups rather then by issues. Drawing heavily on a broad range of research sources -- that dig deep into the "what," "why," and "how" of racial and ethnic oppression and conflict -- it examines 15 major racial and ethnic groups with regard to their incorporation, economic circumstances, political development, and experience with exploitation -- with special reference to the assimilation and power conflict (theoretical) perspectives. Covers a comprehensive new theory of racial oppression; increasing demographic concentration of people of color; racism; issues of racial change; and housing discrimination & segregation.

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

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Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.7

Click here to hear Anne-Marie Brady's B.B.C. World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (C.C.P.) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the C.C.P. government strengthened its power since 1989 when so many analysts predicted otherwise? How does the C.C.P. maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the C.C.P. will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Click here to hear Anne-Marie Brady's B.B.C. World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (C.C.P.) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the C.C.P. government strengthened its power since 1989 when so many analysts predicted otherwise? How does the C.C.P. maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the C.C.P. will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track. The answer lies in customer-focused marketing, a key planning tool that can--in today's diverse, fragmented marketplace--explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message. This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as: Who should control the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other marketing communications options? How can companies resolve "turf battles" and combat fears of budget loss? How should the different players--agencies and suppliers--be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable? Extensive examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs. An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists.

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.15

We all have unique talents that define who we are to the world. However, we often let our talents languish, covered by the facade of the person we think we should be. If you haven't yet discovered your unique abilities and put them into action, this book is for you! This innovative guide will make you your own talent scout. Through exercises that tap into the wisdom of the right brain, you'll learn how to identify the innate gifts that make you special. Techniques and case studies drawn from the authors' experience in talent and career counseling offer you a blueprint for developing your own talents. You'll also find plenty of no-nonsense advice on marketing your skills for gainful--and meaningful--employment. You can experience boundless energy and enthusiasm as you advance your career and fulfill your destiny.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.15

Book is in NEW condition. 1.04